I've been building an Etsy Store and yesterday I made my first sale. Soooo excited by a $2.00 purchase! It's very gratifying to know that someone liked my doodle enough to pay for it.
Creating my store has been a huge learning curve for me, one that I'm (mostly) enjoying. Of the 18 products I currently have available, only one is a physical product; an actual, hold-in-your-hand colouring book. The others are all digital downloads.
There are many, many advantages to printable digital downloads. For starters, there's no shipping, which is huge! The cost of sending my colouring book from New Zealand to the US is four times the price of the book itself, making it an outrageously expensive purchase.
With digital downloads, the transaction is immediate, wherever in the world you are. Etsy takes care of the techie side of things, so I'm not having to come to grips with an app to enable the process on my website. Etsy also has the security well and truly covered; the SSL certificates and payment gateways sorted; which provides peace-of-mind for both me and potential buyers.
Another advantage for would-be buyers is that I don't put any restrictions on the use of my digital colouring pages. I allow people to print as many as they like and do whatever they want with them.
The advantage for me as the producer is that I don't have to guestimate quantities, hold stocks or run out of them.
Best of all, no trees are harmed in the process. A win-win situation for everyone.